The least risky thing you can do is take the risk.

October 4, 2022

ISBN: 978-1-63755-153-0
$26.00 USD/$33.00 CAN

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“The risk-averse—in business or life—will find these tales very motivating. A thought-provoking and readable field guide to risks and the people who take them.”

Kirkus Reviews

The Risk Paradox is a valuable psychological exploration in which the experiences of a hundred adventurous risk-takers are mined for lessons in decision-making.“

Foreword Reviews

“Stories that help us think about, ‘What are you doing with your one and only life?’”

Dan Miller, Vice Chairman, Cincinnati Eye Institute

“Vivid stories that help you consider the most important question – what do you want out of the rest of your life?”

Paul Dickerson, Managing Director, Southwestern Petroleum

“Everyone has two stories, the highlight reel we all can see, and then the real story. The bumps, bruises, failures, luck, and a relentless determination to succeed. This book unlocks those stories.”

Brandon Schwertner, CEO, Priority Power

“This recalibrates the concept of risk and elevates it to a completely different level. The stories about the emotions that hit when you take that leap are all too real and reaffirm the importance of the risk paradox.”

Brad Deutser, Best Selling Author, Leading Clarity

“Full of counterintuitive suggestions about risk-taking that make sense. A pleasure to read.”

Blair Garrou, Founder and Managing Director, Mercury Fund

“Shows how regular people become risk-takers through self-awareness and perseverance”

Andrew White, President, Sweat Equity Partners

“Incredible stories of courage, vulnerability, setbacks and triumphs.”

Alton Butler, Founder, CEO, Line 204

“Will change how you think about risk-taking, obstacles, challenges and success.”

Ivo Nelson, Author, Love Based Culture; Founder x4

The Risk Paradox is a treasure trove of insight, inspiration and story-telling that helps leaders view risk in new and productive ways. It’s a must read!”

McKay Christensen, CEO, Thanksgiving Point Institute; Host, Open Your Eyes podcast