About the Risk Paradox

From two risk researchers comes a groundbreaking study that sheds light on the advantages of embracing uncertainty—unlocking the secrets of 102 risk takers as they take the plunge.  

Why do some people embrace risk while others avoid it at all costs? How do you know when to take a chance or when to walk away? And what happens after a risk crashes miserably, pays off handsomely, or lands in the muddy middle of life?

The Risk Paradox examines the stories of over one hundred notable risk-takers, in business and life. This unprecedented study provides fascinating, intimate views on risk and its meaning—before, during, and after the plunge. The authors’ research reveals lessons and secrets of those who embrace risk as a part of life, taking us to the heart of the Risk Paradox itself: taking a risk is the least risky thing you can do to live a fulfilling life.

The Risk Paradox will change how you approach moments of decision in your own life—when you must decide what risks to take and why.

Hardcover available now

Want to learn more?

Click below to hear Alan and Doug explain The Risk Paradox

“Makes a powerful case for the benefits of risk-taking no matter the outcome.” 

—Daryl Morey, President of Basketball Operations, Philadelphia 76ers

“If you have even a casual interest in the conundrum of risk-taking, read this book.”

—Jeff Dudan, CEO of Dudan Group, Founder of AdvantaClean, Franchise Executive, Undercover Boss

ISBN: 978-1-63755-1-530
Price: $26.00